An Open Letter to Health Insurers

November 8th, 2010

We appreciate that you operate in a complicated cultural reality – economic uncertainty, political divide, scarcity mentalities, and fear have collided in the health-care sector. The insured, underinsured, and uninsured are feeling anxious, concerned, entitled, angry, and threatened. We find it frustrating and shortsighted that the health-care “hysteria” is largely […]

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45 Heart-Warming Minutes with the Queen of Patient Care: Wendy Leebov

August 30th, 2011

Progressive hospitals keep it real. Investing in meaningful strategies that tap the passions of working cultures is the only way to deliver persuasive differentiators and drive preference in any industry. Especially hospitals, where the lifting is heavy, the work is long, and the high call is “personal”.  Effective brand and patient […]

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