September 17th, 2009
One hot topic…. Brand. In the blogosphere, in magazines, newspapers, books. Turn around find another voice… brand, Brand, BRAND, Brand, BRAND! Trouble is, with all of these voices shouting about the importance of brand (it goes without saying, we believe it is uber critical), the truth of the message, the […]
September 30th, 2009
Emotions- we don’t believe that “emotion” can or should be woven into every brand story in the hopes of “snagging” more customers. We don’t believe that “emotions” should be, nor do we believe that they can be exploited at brand will. We don’t believe that an emotional connection to a brand will […]