One hot topic…. Brand. In the blogosphere, in magazines, newspapers, books. Turn around find another voice… brand, Brand, BRAND, Brand, BRAND! Trouble is, with all […]
September 17th, 2009
One hot topic…. Brand. In the blogosphere, in magazines, newspapers, books. Turn around find another voice… brand, Brand, BRAND, Brand, BRAND! Trouble is, with all […]
September 30th, 2009
Emotions- we don’t believe that “emotion” can or should be woven into every brand story in the hopes of “snagging” more customers. We don’t believe that “emotions” […]
October 14th, 2009
Professional associations are a critical component in the US business ecology. The ASAE Center for Association Leadership reports that: There are 147,000 incorporated associations in […]
January 12th, 2010
Brand is more than just “looking good”. An authentic brand requires doing good. Just putting a pink ribbon on your product doesn’t make you socially […]
January 25th, 2010
Welcome to “Blue Monday”, January 25. Dr. Cliff Arnall, a Cardiff University researcher has identified “Blue Monday”, January 25, as the most depressing day of […]
March 17th, 2010
The philosophy and relevance behind brand development has proven to have utility across a wide and diverse range of interests. Brands distinguish organizations, churches, teams, […]
April 19th, 2010
All children’s brands should be guided by an internalized dictum to “first, do no harm” that aligns organizational purpose, business strategy, brand management, and the […]
April 28th, 2010
I can’t tell if what I am seeing is a gross over simplification or just a lackluster attempt to ‘spin’ a brand, get on with the […]
April 28th, 2010
View the 2010 Threats to Girlhood Report Threats to Girlhood include all of the issues, mindsets, factors, trends, and circumstances that impact girls’ lifelong health, wellness, […]
June 23rd, 2010
Make art- not advertising. Whether it’s a two page spread in a print publication or a vertical banner on a website, at BlackDog, we believe if the […]