Brand Narrative

Is Brand the Holy Grail of Social Media?

February 19th, 2013

Brand is many things: a promise that drives customer engagement; a set of values that differentiate a company from its competitors; guidelines that align the working culture; a resource to simplify customer purchasing decisions. Simply put, a brand is a solution. For the social media, SEO and digital advertising industries, […]

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Cultures

April 26th, 2013

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One Of Our Heroes

May 22nd, 2013

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Lorem Ipsum Dolor?

June 3rd, 2013

We’ve all bumped into Cicero’s Latin placeholder in templates, websites and other draft work pieces.  It serves to give a sense of shape, text or typography without confusion “by removing the distraction of meaningful content”.(1) Unfortunately, the same is true for much of the results of “branding” projects, or “re-branding” […]

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#youknowyouareinaBlackDogoffice

July 29th, 2013

When sidewalk chalk, markers, & sticky notes are handy! What’s on your desk? More #youknowyouareinaBlackDogoffice

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