Hello world!

December 23rd, 2008

Welcome to our world of strategic branding.  Funny thing, branding, it is in all of our lives.   So you would think everyone knows what it is.  Now […]

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Action Best Policy in Down Time

January 13th, 2009

Get Moving, there’s business to be had! Hunker down?  Not if you are going to come out ahead. 2008 is going to be remembered for a great […]

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Branding Women in Business: An Ongoing Strategy Talk (Part I)

January 22nd, 2009

Where does a Strategy & Brand company focus their brand?  The short answer is “The same place you should”. How do you know where that is?  […]

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Now That’s Action! – Reintroducing yourself to your Customers

February 3rd, 2009

Here’s a great example of taking action:  Invite your customers in to your establishment.  And make it worth their while. On Sunday evening, during the […]

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Changing the World… One Brand at a Time

February 21st, 2009

What is truly the purpose of business?  Is it purely profits?  Certainly that is the purpose of commerce, but commerce is only one part of […]

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Strip Away All the Filler…

August 2nd, 2009

…Until all that is left is what matters.  The process of developing a brand requires patience and perseverance.  It is a top->down, inside->out approach that […]

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Differentiators…Let me count the ways

August 11th, 2009

Brands communicate attributes that in and of themselves aren’t really unique or all that different…after all…What’s so unusual about having values or a training program? […]

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Stifle… oops, Style… Guide

August 18th, 2009

Just Plain Backwards…. that is the only way to look at how most organizations understand brand. A brand is a guide, a way forward, the […]

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Bad Form Leads to Bad Brand

August 22nd, 2009

WOW…  When the world experiences big changes, there are two camps that emerge – those that see and use the change for good and those […]

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19 Components of a Brand Strategy

August 27th, 2009

Admit it…. you thought developing a strategic brand was crafting a mission statement, a logo and a tag line.  50 years ago that may have been […]

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