Welcome to our world of strategic branding. Funny thing, branding, it is in all of our lives. So you would think everyone knows what it is. Now […]
December 23rd, 2008
Welcome to our world of strategic branding. Funny thing, branding, it is in all of our lives. So you would think everyone knows what it is. Now […]
January 13th, 2009
Get Moving, there’s business to be had! Hunker down? Not if you are going to come out ahead. 2008 is going to be remembered for a great […]
January 22nd, 2009
Where does a Strategy & Brand company focus their brand? The short answer is “The same place you should”. How do you know where that is? […]
February 3rd, 2009
Here’s a great example of taking action: Invite your customers in to your establishment. And make it worth their while. On Sunday evening, during the […]
February 21st, 2009
What is truly the purpose of business? Is it purely profits? Certainly that is the purpose of commerce, but commerce is only one part of […]
August 2nd, 2009
…Until all that is left is what matters. The process of developing a brand requires patience and perseverance. It is a top->down, inside->out approach that […]
August 11th, 2009
Brands communicate attributes that in and of themselves aren’t really unique or all that different…after all…What’s so unusual about having values or a training program? […]
August 18th, 2009
Just Plain Backwards…. that is the only way to look at how most organizations understand brand. A brand is a guide, a way forward, the […]
August 22nd, 2009
WOW… When the world experiences big changes, there are two camps that emerge – those that see and use the change for good and those […]
August 27th, 2009
Admit it…. you thought developing a strategic brand was crafting a mission statement, a logo and a tag line. 50 years ago that may have been […]