365 Brand Building Positioning

365: Does Every Company Have A Brand Position?

March 11th, 2011

Does every company have to have a brand position?

Every brand has a position; whether it is by design, managed or not.

A positioning statement is an “onliness statement” that captures the “something” that the brand or product owns informing all communication strategies and related content.

How a brand is positioned and presented provokes how it is perceived; impacting success. A relevant brand stands out and apart in congested market places.

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